These principles can pretty much be applied to your life as well. Especially the Focus one.

It is so difficult to learn to say no, yet so important. You really need to know who you are, and what you are not, and be completely comfortable with that.

Most people exert too much energy trying to be what they are not, when if they would simply focus on their strengths they could be so much more successful.

#life #tech #apple

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Apple's Greg Joswiak describes Apple's four principles of success
Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, shared four keys to Apple's success at a recent event titled "Silicon Valley Comes to Cambridge." You can hit the original story at The Wall Street Journal for the full text of each point, but we've pared them down to the basics below.

Focus: It means saying no, not saying yes.

Simplicity: Make complex things simple.

Courage: Don't hang on to ideas from the past even if they have been successful for you.

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